Audio and video are really becoming a huge part of marketing. It’s said that visual marketing has become very important in business too. If you haven’t looked into transcription services yet, then now is the time for you to change that. Take a look below to find out more.
Providing Content Variety
The great thing about multimedia is that it gives you the chance to reach people through various senses. The video will give you a much more visual appeal and audio gives you the chance to do other things while listening. If you add transcription, then you can easily give your viewers the chance to read your text. For some, this is the preferred way of absorbing the knowledge.
Transcripts are often very easy to share with people and they are also way more convenient when compared to audio as well. Your followers won’t have time to listen to the entire clip, but they can read all about it in a matter of seconds most times. If you want to add some transcription to your content then it’s wise to look into automated transcription services.
Adding to your SEO
If your site only offers podcasts or even videos without any text at all then you probably won’t rank very high in search engine rankings. The more valuable information you can feed search engines, the more likely you will be to achieve better visibility. Transcripts will be full of keywords and this means that you can push your site more than ever before. This will help you to define your niche and it will also help you to get indexed too.
Helping the Hearing Impaired
Transcripts make sure that the hearing impaired have the chance to read the content from your audio. You will be sending a message to their loved ones that you are very socially conscious and that you genuinely care about people who cannot hear audio.
One of the biggest and best benefits of transcription is that your users will have a reference to follow. Instead of going back and forth to a podcast or instead of watching a video for half an hour, they can easily scan the text and they can find the points that they are looking for. This will save them a great deal of time and it will also help them to move on with the projects that they have as well.
Adding Links to Text
When you make the decision to include any kind of links in your transcript, you can then open up much more content for your visitors. Your latest recording may skirt around or indeed touch on topics that you have posted about in the past and the great thing about this is that you can easily cross-promote everything. Deep content is one of the secrets to keeping visitors on your site, so keep that in mind if you can.
So all in all, if you have not looked into transcription yet, then now is the time for you to change that. It can offer you numerous benefits and you would be surprised at how easy it could be for you to reap the benefits.